Collect and analyze market data, identify target audiences and understand their behavior and habits
Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
Determine the best media outlet mix for our campaigns
allocate budgets and monitor costs
Supervise and optimize the execution, monitoring and measurement of marketing campaigns and their success
Ensure campaign implementation follows organizational guidelines
Compile regular reports of campaign performance and results
Improve new campaigns using data and feedback from existing and previous projects
Updating databases and using a customer relationship management (CRM) system
Measure and track marketing investment
Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
