Control Digital Marketing activities: Build strategies, marketing strategies for products, communication programs, promotions according to company orientation.
- Plan, implement and monitor product and service advertising on the company's online channels.
- Plan, coordinate, and collaborate with Content Marketing to develop Online Marketing channels to ensure the set results.
- Deploy promotional and branding campaigns through Digital Marketing tools (SEO/SEM, Online Advertising, Email Marketing, Mobile Marketing, Social Media, SMS Marketing, Affiliate Marketing), including testing and evaluating results.
- Understand the technical specifications of each digital channel to optimize content, images and advertising quality.
- Develop new advertising channels on digital platforms
- Coordinate with relevant departments to ensure work progress and set results.
- Perform work as required by the Department Head.