Job description
We are looking for a Brand Manager to write the next chapter of one of todays global top coloring brands, loved across the US, Europe, the Americas, and Australia.
Were after a storyteller with a sharp eye, a soft heart, and a love for building brands that feel like a warm hug! If you believe in the magic of calm, cozy vibes, and creativity that soothes the soul - we might just get along.
A. Build Brand & Marketing Strategy
- Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans.
- Lead integrated marketing campaigns across platforms from Amazon to Instagram to boost brand awareness and reach.
- Craft a consistent brand story that resonates emotionally and stands out creatively.
B. Manage Brand Identity & Consistency
- Own and evolve our brand identity visuals, tone of voice, and storytelling across all touchpoints.
- Develop a long-term brand management plan, including repositioning or expansion as needed.
- Strengthen brand loyalty through thoughtful customer programs and personalized content strategies.
C. Lead Campaign Execution & Optimization
- Set clear KPIs for every campaign track awareness, affinity, loyalty and optimize as you go.
- Analyze results, build insights, and report regularly on how the brand is growing and performing.
- Be hands-on in improving both creative and business impact.
D. Grow & Inspire a Creative Marketing Team
E. Manage Brand Risks
REQUIREMENTS
- Background in Marketing, Business, Communications, or a related field.
- Good English
- At least 7 years of experience in brand & marketing roles (with 2+ years in a leadership/managerial position).
- Ideally from creative, publishing, FMCG, or lifestyle/retail industries.
- Strategic thinking with a strong pulse on market and cultural trends.
- Experience with cross-platform storytelling and community engagement
Benefits
- 13th-month salary and annual profit-sharing bonus
- Performance reviews and salary adjustments every 6 months
- Attendance bonus of 300000 500000 VND/month
- Seniority bonus
- Laptop provided on the first working day and free parking
- Annual health check-up
- Paid leave and other holidays as regulated
- Annual team-building activities to strengthen team spirit
- Internal engagement events: Friday fun, Year-End Party, Mid-Autumn Festival, Women's Day (Oct 20, Mar 8), Men's Day (Apr 6), etc.
- Onboarding training and a dedicated buddy throughout the probation period
- Personal development through monthly/annual training in professional and soft skills
- 2-month probation period at 85% of official salary
- Social insurance contribution based on 60% of official salary
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