Employer: World Luxury Gallery Co., Ltd (LMG)
Position: Marketing Specialist
Direct Manager: Senior Marketing Manager
Office Location: 95 Nguyen Co Thach, District 2, HCMC, Vietnam

General Description
Marketing Specialist is responsible for the development and successful implementation of the LMG Marketing activities for every aspect of the day-to-day management of LMG Marketing activities.

Responsibilities Include

Direct Reports: LMG Marketing Team
Support Team: LMG Company Team

Brand Marketing Management:
 Define the brand’s vision, positioning statements and develop marketing strategies to support the vision;
 Build brand identity and manage brand identity application; manage brand identity system on all communication channels;
 Develop a strong marketing plan to support attainment of sales, profit and marketing objectives;
 Develop, manage, and implement brand marketing, advertising and communication strategies;
 Provide creative ideas, propose plans and implement communication programs in accordance with the company's overall marketing strategy, ensuring efficiency and on schedule;
 Develop advertising, media and project briefs. Works closely with in-house team and agencies to create and improve advertising campaigns and marketing communications;
 Monitor marketing activities & campaigns to ensure the consistency of the Marketing strategy;
 Analyze internal data to evaluate program effectiveness and marketing activities, feedback and proposal to increase marketing program/campaign effectiveness;
 Collect and analyze data to assess the market, competitors and identify insights of target customers, segments, brand positioning;
 Conduct survey & market research to understand consumer behavior & buying journeys of target customers;
 Develop and update consumer portrait, understand, contribute to category strategy, define desired relative price, provide recommendation to pricing and promotional strategy, propose SKU for key channels and key customers;
 Provide sales team with the necessary support to enable them to sell the product i.e. printed and/or electronic promotional materials, product trainings, etc;
 Develops promotional and communication materials that adhere and comply with regulatory, legal guidelines. Register promotions with Department of Industry and Trade. Update to related department and Accounting after registration;
 Go on field on a regular basis to understand the current state of the business and generate new insights that can be translated into strategies and programs that will help achieve company goals;
 Work with other internal teams to plan, execute and monitor event/promotion/in-house survey/marketing campaigns; measure & evaluate the effectiveness of all these marketing activities after completion;
 Work with Media Team to create, review and edit promotional information materials such as: press releases, brochures, print ads, event and
promotional videos, etc;
 Work with the Digital department in monitoring social media. Others upon request
 Regularly reporting activities;
 Perform tasks under direct guidance from the head of the department;

Budget Management
 Appropriate and effective management of the assigned brand’s budget allocating on all marketing activities/campaigns;
 Effective project management delivering best achievement on projects results and projects budget.
 Assist in maintaining the assigned brand’s expense records;

General
 To comply with company’s rules and regulations;
 Liaise and ongoing communication with LMG corporate office;
 Participate in LMG general meetings;
 Any act for bribes and/or disclosing the Company’s confidential information is not accepted;
 And other responsibilities or duties as assigned from time to time.

Requirements
 Bachelor’s Degree, major in Marketing, Business Administration or related fields;
 At least 3 years of Marketing experience;
 Knowledge and/or experience in widening participation initiatives;
 Dynamic and tactful personality with excellent interpersonal, communication and computer literacy skills;
 Able to multi-task and work under pressure in a dynamic environment, committed and dedicated to activities assigned by the company;
 Proficiency in English - verbal and written;
 Ability to think independently, thoroughly, and critically in fast-paced contexts;
 Maintaining a high level of trust and team spirit while challenging the performance of team;
 Problem solving skills with creative solutions;
 Ability to negotiate and problem solve.

If you are interested in this position, please send your CV and Portfolio via our email address: