JOB SUMMARY:

Take ownership of planning, launching, managing, and continuously improving digital ad campaigns focusing on social media and web platforms to drive performance and achieve maximum impact.

RESPONSIBILITIES:

• Ad Planning:
• Propose advertising strategies that align with client goals and business objectives.
• Identify suitable platforms for deployment (e.g., TikTok, Facebook, Instagram, Google).
• Define success metrics such as CVR, CPA, ROAS, CTR, Engagement Rate, and Video View Rate.
• Set up audience targeting parameters and segment users effectively.
• Campaign Setup & Execution:
• Build and configure campaigns, ad groups, and creative assets.
• Apply the most effective delivery strategies per platform (e.g., CBO, A/B testing).
• Distribute and manage advertising budgets efficiently.
• Optimization & Reporting:
• Monitor real-time campaign data and key performance indicators.
• Prepare regular reports on campaign performance (daily, weekly, monthly).
• Implement PDCA (Plan-Do-Check-Act) cycles to enhance results, including creative and targeting adjustments.
• Collaborate with creatives and designers to refine and improve ad materials.
• Cross-Functional Collaboration:
• Coordinate closely with project managers and design teams.
• Research industry updates and competitor activities to suggest improvements and new ideas.

REQUIREMENTS:

• At least 3 years of hands-on experience with SNS advertising platforms (e.g., TikTok, Meta, Instagram).
• Strong analytical skills and the ability to optimize based on data.
• Basic knowledge of tag implementation and conversion tracking.
• Strategic thinking and problem identification skills.
• Ability to communicate in English or Japanese.
• To succeed in this role, essential skills include: marketing, Google Ads, Facebook Ads, research, and analysis.
• We prioritize candidates with experience in: Digital Marketing, Social Media Marketing, Admin Fanpage, Branding Marketing, and further marketing.

BENEFITS:

• Salary in Gross & Net: 17 - 22 triệu gross.
• WORKING CONDITION: Working time Monday - Friday: From 8:30 to 17:30 - full in office.
• Bonus1.
• Review salary1.
• Insurance Yes.
• Competitive income.
• Provided with a laptop.
• Bonus: 13th month bonus.
• Annual leave 12 days/year.
• Ensure other regimes as prescribed by law.