JOB SUMMARY:
We are seeking a highly motivated and experienced Performance Marketing Specialist to join our dynamic team. You will be responsible for executing and optimizing paid campaigns across various acquisition channels, monitoring performance, analyzing data, and collaborating with cross-functional teams to achieve growth targets.
RESPONSIBILITIES:
- Execute and optimize paid campaigns across Meta, Google, TikTok, and other acquisition channels.
- Monitor campaign performance metrics (CTR, CVR, CPA, CPM, frequency, learning phase) and take proactive actions to achieve growth and efficiency targets.
- Analyze data, identify opportunities, and provide recommendations to improve campaign results.
- Ensure accurate tracking, attribution, and reporting across the marketing funnel.
- Collaborate with cross-functional teams to support campaign execution and business objectives.
REQUIREMENTS:
- 1.5+ years of experience in Performance Marketing, Paid Media, or User Acquisition.
- Proven experience managing campaigns on major advertising platforms.
- Strong understanding of digital marketing metrics, conversion tracking, and attribution models.
- Analytical, detail-oriented, and comfortable working with data to make decisions.
- Ability to independently manage campaigns and prioritize multiple initiatives.
- Familiarity with analytics and tracking tools including GA4, GTM, and Looker Studio, AdsPower.
- Experience coordinating with creative teams or giving briefs for ad creatives.
- Working proficiency in English is a plus.
In terms of skills, candidates should have: proficient in Facebook Ads, experienced with Google Ads, as well as knowledge of Marketing and analysis.Additionally, candidates should have knowledge of Digital Marketing and understanding of affiliate marketing.BENEFITS:
- Competitive compensation with performance-based rewards.
- Opportunity to work in a fast-paced, growth-oriented environment.
- Flexible remote working setup with a collaborative international team.
You will receive the following benefits: paid time off on Saturdays and Sundays, receive project-based bonuses, and working from home. You will receive the following benefits: paid time off on Saturdays and Sundays, receive project-based bonuses, and working from home.