• Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns
• Conduct Thorough Keyword Analysis
• Continuously optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Collaborate with Content Team to write compelling ad text focused on driving conversions
• Optimize existing PPC campaigns for new clients
• Actively measure and execute A/B split testing for ad text, landing pages, etc., to ensure optimal campaign performance
• Compile monthly PPC & Paid Social Reports for CEO with personal comments and analysis of campaign performance
• Recommend and consult any new content or landing pages that should be created in order to promote higher campaign performance
• Set up Conversion Tracking & Retargeting Pixels
• Conduct in-depth competitive analysis within our clients' locations and industries
• Research to stay on top of the latest trends in PPC & Paid Social advertising