Build and manage product development and management processes in line with the Company's business orientation at each stage.
Research e-commerce market information and coordinate with departments to implement sales promotion programs, evaluate effectiveness to make appropriate adjustments to consumer tastes, especially the Tiktok platform.
Product portfolio management: periodically analyze, evaluate and report product financial indicators, develop and propose solutions to ensure product portfolio balance according to criteria and maintain competitive advantage.
Research and update the market for similar products, research competitor products, closely coordinate with related departments, implement product-related content, receive error reports and closely monitor improvements and changes.
Develop regulations, product rules, product processes... suitable for the characteristics of each sales channel and business network development orientation in each stage.
Orient product lines suitable for each group of Affiliates, KOLs, KOCs...