1. Digital Marketing Planning
- Plan to deploy Digital campaigns monthly/quarterly
- Build advertising budget and allocate appropriate channels: Facebook, Google, Zalo, Tiktok...
-Develop and implement digital marketing strategies to increase revenue, build brands and attract customers.
-Analyze markets, target customers, competitors and industry trends to identify opportunities and create effective strategies
2. Advertising implementation and management
- Manage and optimize social media channels to build communities and create customer engagement.
- Directly deploy Facebookads, Google Ads, Zalo Ads, Tiktok Ads...
- Manage budget, monitor performance and optimize advertising metrics (CPC, CPM. CPA....)
3. Coordinate digital content production
- Work with Content, Design, Media to ensure content and images are accurate and effective
- Comments and suggestions for optimizing content for Landing pages, articles, video ads...
- Deploy and optimize advertising campaigns on Facebook and Google
- Manage posting on platforms
4. Analysis - reporting
- Monitor and analyze the effectiveness of Digital campaigns
- Track and analyze the effectiveness of Digital Marketing campaigns through analytics tools such as Google Analytics, Facebook Insights, etc.
- Update and report marketing campaign results to relevant departments, propose improvements and new strategies.
5. Marketing budget management
- Plan budgets for Digital Marketing campaigns and ensure campaigns are executed within the set budget.
- Monitor and optimize advertising costs to achieve maximum efficiency.
6. Perform other tasks as required.