1. General information

- Title: Head of Digital Marketing Communications

- Department: Marketing Communications

- Direct report: CEO

- Close coordination: Customer Service Department, Product Department, Media Department

- Working time:

+ Monday Friday: 08:00 17:00

+ Saturday: 08:00 12:00

2. Job objectives

Comprehensively manage the company's digital marketing and communication activities to promote brand image, increase communication effectiveness and directly contribute to business results. Be the focal point for effectively coordinating inter-departmental marketing activities.

3. Main tasks

Strategy & Management

- Build and deploy integrated communication strategies on platforms (FB, IG, Zalo, TikTok, Website).

- Plan and allocate appropriate advertising budget for each campaign stage.

- Manage, assign, and monitor work performance of Content, Designer, Media, and external partners (if any).

- Manage brand image and consistent communication content according to the Hoa Theo Mua brand orientation.

Deploy & Optimize

- Directly monitor and optimize Facebook, Google, Zalo Ads operations

- Monitor, measure and analyze communication effectiveness, prepare periodic reports to send to the Board of Directors.

- Update new media trends to promptly apply to company operations.

Coordination & reporting

- Coordinate with the Product Department in campaigns to launch new collections or products.

- Support Customer Service Department in customer retention and loyalty activation campaigns.

- Propose creative ideas, breakthrough campaigns according to season or company growth goals.

4. Job requirements

- Minimum 3 years of experience in a similar position, priority given to the retail lifestyle sector.

- Experience in multi-platform deployment: Facebook Ads (50-200 million/month), Google Ads (30-100 million/month).

- Experience in coordinating internal teams and managing content production partners.

- Have data reading and understanding skills, analytical thinking, good aesthetics and clear presentation skills.

- Be proactive, creative, committed and responsible.

5. Benefits

- Salary: Negotiable based on ability (13-15 million gross) + Performance bonus.

- 13th month salary, full social insurance, annual leave, travel and internal activities.

- Opportunity to participate in specialized training and develop leadership skills.

- Young, dynamic working environment, promoting initiative and creativity.

6. Apply

Send CV to: 096 8438 527

1083 Dao Duy Anh, Ward 9, Phu Nhuan District, Ho Chi Minh City