JOB DUTIES
1. Collect market information, Digital Marketing programs in the market.
- Update changes, new and outstanding trends of Digital Marketing, make assessments and suggestions on these trends;
- Understand the technical regulations of each digital channel to optimize content, images and advertising quality.

2. Proposing and planning communication programs, promotion and branding for the Company, promoting TV programs and Company events on Digital channels
- Implement promotional and branding campaigns through Social Media channels, including testing and evaluating results.
- Applying the latest tracking tools that are updated and continuously applied to monitor and measure the effectiveness of marketing campaigns such as Google Analytics, Dash system...

3. Building and developing digital media platforms/activities
- Planning, coordinating, coordinating with Content Marketing to develop Online Marketing channels to ensure the set results.
- Prepare detailed reports on project implementation, and at the same time give comments and evaluation of Digital activities.
- Planning, implementing and monitoring advertising products and services of the Company on Online channels: Google, Facebook, Zalo, E-commerce platform, ...
- Understand the technical regulations of each digital channel to optimize content, images and advertising quality.
- Develop marketing strategies for products, communication and promotion programs in line with the company's orientation.
- Responsible for budget management from the beginning of the period to build plans, prepare resources, deploy online advertising campaigns: Operate advertising channels (Facebook, Google, Landingpage, ...) and Executing Marketing campaigns.
- Perform other tasks as assigned by the Marketing Manager.