• Build digital marketing strategy with detailed action plan and budget to ensure user acquisition and retention align with business objectives and targets. • Monitor planning, execution, tracking and optimization of digital campaigns to achieve KPIs with optimal costs. • Partner with cross-functional teams to ensure constant alignment and consistency between company strategy and budget utilization. • Identify root causes of issues in daily channels operation and develop both practical solutions and new processes/work-stream to improve it. • Translate complex digital marketing data into easy understandable insights and actionable recommendations. • Leverage online marketing planning and execution expertise to support other team initiatives (Branding, Business Development, Community,…) • Bring a deep understanding of growth & optimization best practices such as A/B testing and growth hacker tactics. • Be creative and think out of the box to identify different initiatives that could improve user experience and maximize user activation.