JOB DESCRIPTION:

A. DEVELOPING A DIGITAL MARKETING STRATEGY (20%)
1. STRATEGIC PLANNING
- Develop a comprehensive digital marketing strategy (SEO, SEM, Social Media, CRM, etc.) based on business objectives and budget.
- Propose an investment plan for digital channels that align with the target audience and market trends.
2. RESEARCH & ANALYSIS
- Analyze customer behavior, competitors, and digital trends to identify growth opportunities.

B. MANAGEMENT & IMPLEMENTATION OF DIGITAL CAMPAIGN (50%)
1. SOCIAL MEDIA CHANNEL MANAGEMENT
- Plan content, advertising campaigns, and engagement strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
- Optimize advertising performance (CPC, CTR, CPM...) and increase engagement rate.
2. SEO & SEM Management
- Optimizing the website to improve search engine rankings (SEO).
- Manage Google Ads, Facebook Ads, and CPAS campaigns to increase traffic and generate quality leads.
3. BUILDING AN AUTOMATION SYSTEM & NEW TRENDS
- Plan and collaborate with CRM and Web Developers to implement and build an automation system, increasing customer service efficiency.
- Optimize the user experience (UX/UI) on the website and app.
- Research and implement new tools (AI, chatbots, marketing automation, etc.) to increase campaign effectiveness.
4. BUDGET MANAGEMENT
- Allocate budget effectively across digital channels and measure ROI.
- Optimize advertising costs to achieve goals with minimal budget.

C. PERFORMANCE ANALYSIS & REPORTING (10%)
1. MEASURING KPIs
- Monitor key performance indicators (traffic, conversion rate, cost per lead, ROI, etc.) and report on them.
periodic.
- Use analytical tools (Google Data Studio, Tableau, etc.) to visualize the data.
2. OPTIMIZING THE CAMPAIGN
- Analyze data to suggest adjustments to strategy, content, and targeting.
- Conduct A/B testing of various elements (ad copy, landing page, CTA, etc.) to improve effectiveness.

D. INTER-DEPARTMENTAL COORDINATION (20%)
1. INTERNAL MARKETING DEPARTMENT
2. SUPPORT FOR THE SALES DEPARTMENT

EXPERIENCE REQUIRED:

Educational background:
- Graduated from university with a major in Marketing, Communications, Economics, or related fields.
- Having certifications or courses in Digital Marketing is an advantage.

Work experience:
- Minimum 3 years of experience in Digital Marketing, preferably candidates with experience in the FMCG industry, especially cosmetics and personal care products.
- Experienced in building and implementing successful digital marketing strategies.

Professional competence:
- Possess a strong understanding of Digital Marketing and digital communication channels.
- Experienced in using tools for analyzing and measuring the effectiveness of Digital Marketing.
- Strong teamwork, communication, and leadership skills.

BENEFITS AND COMPENSATION:

Salary range: 15,000,000 - 20,000,000 VND
Social insurance, health insurance, and unemployment insurance are provided according to the law.
Holiday bonuses, performance bonuses.
Opportunities for career advancement and professional development.
A dynamic, professional, and friendly work environment.
Participation in group activities and team-building events.
Regular health check-ups.