- Ideation, concept building, big ideas, content orientation for brands' communication campaigns. Collaborate with team accounts, planners to research briefs, find customer insights, identify problems and approaches to position the brand correctly and give appropriate communication directions.
- Develop detailed content plans to convey the brand's communication messages persuasively, creatively and differently.
- Perform copywriting of media content: TVC script, viral clip, content post social, visual direction for designs on platforms, PR articles and other content as required.
- Continuously update trends and behaviors of target customers to come up with new and creative ideas for effective communication.
- Work closely with the account and design team to ensure the quality of communication products is implemented according to the requirements and objectives.