Content publishing
● Research on the internet to find home interior images
● Recruit and communicate with users who provide us with interior contents during
the publishing process
● Establish storytelling that is aligned with our marketing strategy
Content Strategy
● Understand key customer segments
● Develop the content direction and editorial calendar
● Build, optimize and manage a well-organized, detailed and consistent content
creation framework
Content quality & publishing process improvement
● Improve the quality of contents for better user experience
● Keep track of content-related statistics such as user engagement, web traffic, etc.
to make data-driven decisions
● Optimize the publishing process in order to increase the number of contents
published on the app and website