1) General responsibilities:
- Design advertising publications on Digital marketing channels (website, facebook)
- Develop a brand positioning strategy, including establishing style guides, brand guidelines, and short- and long-term vision.
- Plan and execute all communications and media activities across all channels, including online and social media.
- Make market plans and promote programs for the company's training products.
- Develop plans and organize effective implementation of marketing campaigns, brand development for the company and its products and services.
- Carry out activities related to market research, product development, and consumer behavior.
- Report, analyze, evaluate the effectiveness of marketing activities, analyze sales forecasts and line financial reports related to product sales as required by management.
- Support product development, pricing and new product introduction as well as develop new business opportunities.
- Jointly implement Marketing campaigns.
- Other tasks as assigned by management.
2) Online marketing
- In charge of developing PR and advertising programs on online media to promote the Company's brand and products.
- Develop a marketing plan to position and develop the brand on online digital marketing channels, social media: youtube, fanpage, website, tiktok, IG... and other social networks.
- Coordinate with staff directly in charge of online advertising to plan and deploy Facebook Ads, Google Adwords, SEO to ensure optimal communication effectiveness.