Building brand strategy, marketing plan (strategic planning for brand, product positioning, pricing strategy, advertising and promotion programs...) and implementing marketing activities including ATL & BTL for the company's products and brands.
Coordinate with internal personnel and suppliers to deploy campaigns on time within allowable budget.
Measure and report results of marketing campaigns based on set goals.
Build and maintain brand presence on external and internal communication channels.
Collect and analyze customer data through channels: email, social media… and advertising projects to exploit touch points.
Research and capture market trends and target customers to make recommendations on products, consumer trends, communication tools, communication trends, and point-of-sale activities to help optimize sales spending and marketing effectiveness.
Make periodic reports on the performance of brands and products and make recommendations to improve performance if necessary.
Team management includes jobs: training, coaching, management….